What do you think about the evolving relationship between sales and marketing? Listen to our podcast with FSI guests, Neil Fatharly and Martin McGovern.Our founder Mark Magnacca is joined by an asset management industry expert Neil and financial services brand strategist Martin McGovern to discuss the state of the relationship.They discuss a range of topics essential for marketing experts who want their asset management marketing to be as effective as possible, including: 

Is it a good idea to keep sales and marketing departments separate, or is it a thing of the past? 

Will all the MarTech tools available, how do you get closer to a client without them feeling overrun by technology? 

What are some of trends and issues in asset management industry concerning brand and communication?

Why ‘Do I invest marketing spend in building the brand or selling product?’ is a wrong question to ask? 

To hear answers to these questions and more, listen to this episode!

 

View the episode transcript here.