This week’s episode of the Zero to a Million Podcast with Zach Rego features Gihan Amarasiriwardena, Co-Founder and President of Ministry of Supply. Today, Gihan shares how he and his brand fulfill the market desire for performance apparel that goes beyond the gym.

Gihan wanted to create apparel that is not only versatile but comfortable and stylish as well. He shares that he and his co-founder, during the market research stage, even had a competition as to who can pack the least when they were traveling to prove the utility of their product.

Shopify and Kickstarter have also been instrumental in the brand's success. Gihan shares how they launched on Kickstarter and the massive amount of work required before the launch could even happen.

He also shares the dev work needed to make an enjoyable user experience on the site and how other brands should take note of its many features to tailor the experience according to their ideal customer profiles.