In this episode of the Earned First podcast, Gil Bashe, chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional credibility. Speaking during a visit to India, Bashe draws on his new book, Healing the Sick Care System: Why People Matter, to explain how healthcare systems have become optimised for process, compliance, and risk management—often at the expense of patient belief and human connection.

The conversation explores increasing scepticism towards healthcare institutions is, how health influencers are filling a trust vacuum left by institutions, and why misinformation has become a symptom of credibility failure. Bashe also addresses the depth of public anger directed at insurers, the global legitimacy gap between institutions and community voices, and what healthcare communicators must unlearn in a low-trust environment.