Gil Samsonov and Shmuel Rosner discuss the Israeli Likud princes and their clash with one of their own - Benjamin Netanyahu.   Gil Samsonov is a managing partner in one of the top advertising firms in Israel, graduated from Tel-Aviv University, and got a PhD from King's College London. Samsonov has led numerous national and local election and general campaigns in Israel, and he is a senior political and marketing commentator in the Israeli television, radio and press. You can find his book, The Israeli Princes, on Google books.

Follow Shmuel Rosner on Twitter.