In this week's episode we welcome Giles Palmer, Founder of Brandwatch and we discuss social media monitoring, customer data platforms and hear some great insights on listening and responding to customer online conversations.

Giles Palmer talks social intelligence and the voice of the customer

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Giles Palmer talks social intelligence and the voice of the customer

Giles Palmer talks social intelligence and the voice of the customer