Carving the world up into 3x3m squares might not sound like much, but what3words is impacting billions of lives around the world. How? Just one example; if - like tens of millions in Africa - you don’t have a street address, you can’t get a bank account, no bank account and you can’t get access to services you need. what3words is breaking cycles and changing lives. Giles is their CMO, was hire #6, and is in charge of pushing one of the most world-changing startups out there today. On this episode, Giles talks candidly about everything from where to next, partnering and a lot more besides. 

About Giles: (@gilesrhysjones)

Giles has spent 20 years in advertising, the last 10 at Ogilvy & Mather Worldwide. Specialising in global digital strategy his clients included Unilever, Dove, IBM, HP, British Airways, Cisco & Philips. With them, he won awards for ground-breaking integrated, digital, mobile, social and outdoor campaigns, and developed a brand-inspired prime time entertainment TV show. He loves taking innovative approaches to help set up teams, divisions and agencies, including Saatchi Vision, Agency.com, AgencyRepublic, Ogilvy Labs UK, Ogilvy Entertainment UK.

Find out more about Giles over at what3words.

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