Braun & Brains

Gina Buber: Founder of Up to the BEat Fitness and Former Pro Ballroom Dancer


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Co-Host to The Girl Interrupted Podcast

Her fitness Instagram 

Her personal Instagram 

Her Youtube channel 

 "A far cry from the crop-top gym F45er’s peddling 50kg weights and jarring their joints with every jump, Gina is a passionate advocate for low-impact movement in creating healthy bodies and minds, no matter what age.

Once a professional dancer for Latin and ballroom of over two decades, Gina left the industry when she lost her fire for it. She didn’t feel that it was making enough of a difference in her own - and other people’s - lives.

Over the next few years, she gained more than a university degree.

Gina was 25 kilograms heavier and feeling as lost as when she’d left the dancing world. But, as chance would have it, from teaching a wedding couple ballroom and Latin for their big day - the sparks were ignited again.

Gina, slowly, got back into her fitness, losing the weight she had put on. After experiencing her own success incorporating the dances of her prior life with low-impact aerobics movements, she decided to offer the same to others in the hope it might help them, too. In 2014, the brand SMILE was born!

As it happened, women across the globe were exasperated by the jarring, high-impact routines popularised by fitness bloggers, and elated to find something that delivered the same sweat factor - safely. SMILE took off, and Gina and the team found themselves dancing in living rooms all over the world. As SMILE grew, and more people joined the revolution, Gina realized that workouts alone weren’t enough.

Her audience needed access to a tribe of others like them with who they could share the journey with. They wanted nutrition help, mindset tips, and a stronger sense of community. So, with the new mission to take fitness beyond just the sweat, SMILE was rebranded to Up to the BEat Fitness in 2018!" 

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Braun & BrainsBy Rachel Braun

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