Gina Gotthilf spent five years at Duolingo and helped the company grow from 3 million to 300 million users. She is the kind of VP of Marketing that isn’t afraid to get her hands dirty.

Gina is an AB testing vet, and shared her best frameworks and lessons for how to AB test well. She also shares her PR & Influencer Strategy tips, as well as her thoughts on how to hire your first marketing person.

She is now cofounder of Latitud, which supports early-stage entrepreneurs in Latin America solving some of the biggest problems in emerging markets across the globe.

Her passion for her job and life are evident throughout this episode. We hope you enjoy.