Ginni Rometty, CEO, IBM (Code Conference 2016)

IBM CEO Ginni Rometty talks with Recode's Kara Swisher about how her company is rethinking its place in the tech world, 105 years after its founding. She explains what IBM has learned from a decade of work in artificial intelligence, which Rometty prefers to call "cognitive solutions," and why AI will affect every business decision within the next five years. She also argues that no modern company is B2B or B2C; instead, all of them are B2I, or Business-to-Individual.

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