Giovanni Rodriguez is founder of The Silicon Valley Story Lab, a new venture that provides branding, positioning, and community-driven growth strategies to organizations in markets that matter. A pioneer in an emerging approach to marketing he calls "community story design," he helps organizations to grow by enabling them to design collective narratives and roadmaps -- adaptable blueprints for collective action -- with all of their key stakeholders (customers, partners, strategic investors, influencers, others). Over the years, he has advised numerous organizations including The White House, the Democratic National Committee,