Perdure

Girl Scouts


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In this episode, we unpack the surprisingly complex business model behind the Girl Scouts of the USA cookie empire. From Thin Mints and local troop politics to national financial pressures and a shrinking membership base, the episode explores how a decentralized nonprofit built one of the most successful fundraising systems in history — and why that same structure now creates serious challenges. Along the way, they trace the origins of the movement in 1912 Savannah, break down how cookie money actually flows, and examine the tension between local ownership, national sustainability, and organizational identity. It’s a story about cookies, yes — but also about incentives, governance, trust, and what happens when a mission-driven institution outgrows the business model that made it famous.

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PerdureBy Revi Sterling and Alissa Stern