Today I’m joined by Gisela Boersma, ESG & Design Manager at The Usual — a brand proving regenerative hospitality can be beautiful and practical. Raised sustainably before it had a name, Gisela blends an interior designer’s eye with a systems thinker’s rigour.

We unpack how The Usual builds consciously, is socially committed, resources responsibly and minimizes footprint—from circular mattresses and green roofs to local partnerships and BREEAM/Green Key pathways.

We dig into measurement that matters (guest impact insights, Scope 3), the power of in-room storytelling, and the challenges of food waste and regulation—plus the wins that keep the team moving.