txtThroughout her life, Giselle Rufer has experienced spectacular highs and devastating lows, shed tears that would overflow a river, laughed so hard it would make the angels smile, and felt unbelievable pride—as a daughter, as a woman, a wife, a mother, and an entrepreneur. That is the wonder of life and living it to its fullest glory is the gift we can all create.

She says that she was born a dreamer and in fact, she has made all her dreams come true, starting from studying in Lausanne and Berne while bringing up her children and ending up being the first women in Switzerland to receive an engineering degree.

She launched the children's watch brand Flik Flak for the Swatch group and later on worked as a marketing manager for OMEGA in a very male dominated watch industry.

In 1994, at the age of 50, she quit her job, enrolled in a six-month university course on entrepreneurship, learned how to write a business plan and went to banks in search of a loan, but no one wanted to lend her money when she presented her ideas to launch her brand Delance, a watch made for women by women. Refusing to admit defeat, she cashed her pension plan, borrowed money from friends, and amassed enough capital to introduce her first collection of 50 watches in 1995. The collection, with an instantly recognizable signature diamond shape, finely crafted, jewel-like but ruthlessly reliable in the best Swiss tradition, sold like hot cakes. The next edition ran to 500 pieces.

Delance makes watches to order and tailors them to celebrate specific occasions. Buyers can customize them by choosing the color and material, or having their birth stones and personal symbols encrusted in the case.

She beautifully tells her story in the book "Butterfly in a storm" and has been a featured speaker at many conferences. She enjoys to share her experience with all those who dream of creating their own business or achieving a dream.

https://delance.com/en/

https://www.amazon.com/Butterfly-Storm-Watch-Giselle-Delance-ebook/dp/B01CGFBGBI