If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest!

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Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

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