What does a business need to do to increase their customers’ satisfaction? There are seven facts that become apparent from this podcast:

1. Businesses should always provide a positive customer experience and do whatever it takes to satisfy, but ideally delight.

2. Companies need to go beyond the mere process of customer centricity, to truly put their customers at the heart of the organisation.

3. Customer centricity adds demonstrated value to a company; it should be a no-brainer.

4. Customer centric improvements are happening too slowly in most industries, especially when customers are becoming increasingly demanding.

5. Providing customer service doesn’t guarantee customer satisfaction.

6. A positive customer experience increases loyalty and advocacy.

7. Excellent customer service enables differentiation and even higher prices.

In summary, people want businesses to listen and understand them. Learn how in this podcast.