Instead of chasing money, a business owner should always first concentrate on serving customers with excellence, and the money will follow. The “pickle” refers to whatever a customer wants or needs to feel satisfied. The goal of managers and employees should be to deliver the pickle with a smile. The ability to deliver quality customer service is at the heart of business success. The challenge is discovering the pickle that makes a customer happy and then figuring out how to deliver it. There are four main points discussed concerning the things great companies and successful employees do: service, attitude, consistency and teamwork.

https://accessorytosuccess.com/blogs/books/give-em-the-pickle