Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project. 

I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K. 

We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you. 

WE COVERED

• What is Emily’s area like 
• How sharing a studio works and why Emily opted to go that route
• Managing client expectations when changing their booked outdoor session to in-studio due to weather
• How Emily’s clients find out about her 
• How Emily’s photos ended up on beer cans- and how it helps her business!
• Justifying pricing

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How and why Emily increased her prices when her average was already $750 
• Working with a coach
• The impact of increasing her sale by 4x
• What people buy, and what the cost of goods are 
• Changes to Emily’s website to avoid phone calls - and if it’s helped
• Storytelling: A Dog's Life, A Woman's Story

Links in the show notes: https://thepetphotographersclub.com/podcast/1707