David Meltzer believes books work best when you stop trying to sell them.

In this episode, David shares why giving your book away for free can unlock more opportunity, more influence, and more meaningful work over time. He explains how value compounds, why generosity creates leverage, and how creators can build communities instead of chasing short-term wins.

David is the co-founder of Sports 1 Marketing, host of The Playbook, and a three-time international bestselling author. His work focuses on helping people create impact by leading with service, consistency, and long-term thinking.

This conversation is especially relevant for authors who want their book to open doors, not just sit on shelves.

In this episode, you’ll learn:

Why books create leverage when you stop guarding them

How giving value away builds trust and momentum

Why most people quit before compounding starts working

How to turn ideas into long-term opportunity

The mindset shift behind building a mission-driven audience

Your book isn’t the end goal.

It’s the beginning of the pull.