Your business's website, from your home page to the back pages full of detailed product information, is where you make that first impression on a shopper. To kick off our podcast, EAG chief marketing officer Jeff Randolph explains that up to 90% of a purchase decision is made during a visit to a company’s website before the prospect talks to a live person.

Next, we’ll hear Jeff speak with Natalie Julien, President & CEO of CASA of Johnson & Wyandotte Counties. CASA stands for Court-Appointed Special Advocates. Natalie’s organization recruits and trains volunteers who are assigned to advocate for children in the foster care system. It’s each CASA advocate’s mission to know a child and work for what’s in that child's best interest. CASA volunteers help judges develop a fuller picture of a child’s life and make well-informed, child-focused decisions.

Since 1985, CASA has empowered children who have experienced abuse and neglect by seeking a safe and permanent home for each child. CASA volunteers in Johnson and Wyandotte Counties dedicate more than 11,000 hours to children every year.