According to Gallup, less than a third of Americans are engaged at work. Yet Gregg Lederman's clients at Brand Integrity and now Reward Gateway boast 90% engagement. And 65% of them are recognized as Best Companies to Work For. What's his secret?

When Gregg's father's lack of purpose and engagement caused him to go into a depression, Gregg dove into the research on purpose. The insights he discovered about what we CRAVE helped his company to transform the cultures of their clients and even led to New York Times best-selling books. Tune in to this episode to learn about the ROI of employee recognition, why you shouldn't be afraid to give too much praise and how to make it strategic. Hint: It's NOT about memorizing the mission statement!

For the past 16 years, Gregg has worked with leading organizations to put into practice sustainable engagement solutions that don’t just work… they matter. These initiatives go beyond simple “thank you” programs to increase employee engagement and improve the work culture – leading to better customer experiences. All of which help to accelerate business results.