Welcome back to Remastered, the podcast where we explore the stories and strategies behind transformative innovation. I’m your host, Tom Savigar, and today, we’re joined by Antoine Jaubard, founder and creative director at Bande Originale and former Retail Design Innovation Director at L’Oréal.

In this episode, Antoine shares his experience leading L’Oréal’s Retail Lab, a groundbreaking innovation space that transformed the way brands experiment with retail, digital experiences, and material design. We dive into:

• How he built an innovation ecosystem that combined research, prototyping, and cultural transformation.
• The importance of physical labs in an increasingly digital world—and how they must evolve to stay relevant.
• Why asking the right questions is more important than chasing trends—and how he challenges conventional thinking with the “So what?” test.
• His perspective on brand experience in the metaverse, omni-channel strategies, and the future of retail design.

Antoine’s approach to practical, human-centered innovation is full of lessons for anyone leading change in their organization. So, whether you're a brand leader, an innovator, or just curious about the future of retail and experience design, this is an episode you won’t want to miss. Let’s dive in.

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Join us next time as we continue exploring the bold ideas and strategic shifts shaping the future. Until then, keep remastering the way you lead and innovate.