What does it really take to build something locally and to be given the opportunity to grow? In this episode, we look beyond the idea of “supporting local” and unpack what that actually means in practice. From access and mentorship to funding and visibility, we explore the realities shaping South Africa’s creative economy. We talk about what it takes to move beyond exposure, to truly back creative businesses in a way that leads to real, sustainable growth. This is a conversation about access, responsibility, and how we can give local a meaningful hand up.