Giving Socks a Second Life - Michael Elias (Manrags)

• https://www.linkedin.com/in/michael-elias-22822312/
• https://manrags.com.au/

Show notes:

• Developed a return and recycle program, one of the most successful in Australia
• Initially launched subscription brand for premium quality socks
• Realised that there was no sock recycling program, and launched the first one in the world.
• Textile waste in Australia is very big
• Created a program where consumers can leave their unwanted clothes/socks at their front door to be picked up by Manrags and then put into the recycling process
• Working with other organisations to access Manrags warehouses and take fit-for-wear clothes for those in need
• Part of The Circular Advantage group: http://www.internationalaffairs.org.au/australianoutlook/the-circular-advantage-from-denmark-to-australia/
• Expressions of interest: https://www.birchal.com/
• Advice for startups: Just get started.