You know GivingTuesday as this massive global day of generosity. But, alongside leading this movement, GivingTuesday’s research team has been building a powerful data resource for the entire nonprofit sector.

On this episode, we are joined by Samir Khan, Director of Research at GivingTuesday. He shares how their Data Commons is making critical fundraising analysis available for nonprofits of all sizes and, perhaps more importantly, how you can think about using this information in your own nonprofit.

Learn why community-based campaigns may outperform solo efforts, how social media engagement might be just as valuable as immediate donations, and what the data reveals about the true state of generosity in our communities.