Episode 3: Gladden the Heart — How Brand, Story, and Digital Strategy Fuel a Mission

In this episode of Launch Lab, we’re spotlighting one of our newest and most meaningful client partnerships: Gladden the Heart, a unique charitable foundation built to help generous donors make the greatest possible impact on people who are often overlooked — the poor, the hungry, immigrants, veterans, families facing medical crises, and more.

Joining us are Anna Ero, Director of Marketing, and Reverend Gary Charles, Program Director, fresh off a 45-year career in pastoral ministry. Together, they share:

• How Gladden the Heart began as a rare idea: a private equity model, but for charities

• What they’ve learned in their first year funding organizations doing frontline, life-changing work

• Real stories behind their earliest gifts — including emergency relief for Texas flood victims

• How branding, a clear website, and strong SEO help the foundation earn trust and reach the donors and organizations who need them most

• What the next 5 years look like for their mission

We had the privilege of helping Gladden the Heart shape their brand, logo, and website — and now their digital presence as they prepare to scale their impact nationwide.

Sit back and enjoy our conversation with Gladden the Heart.