The King opened the Commonwealth Games from a Tardis last night. Glasgow's operators opened their calendars months ago. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

The next ten days:

➡️ 74 nations, 3,000+ athletes, 215 golds between now and 2 August
➡️ No athletes' village: teams fill the hotels, guests flow into short lets
➡️ The data (Monday's episode): supply +15%, occupancy +9 points, rates +73%. Booked before the ceremony, not after.

And the bit worth planning for: the halo.

➡️ In 2014, Glasgow hotels posted record July occupancy
➡️ Forward bookings for that autumn ran well above previous years

The Games fortnight is the payday. The months after are the yield. 500 million eyeballs on your city is the best advert an operator never has to pay for.

One more Scottish milestone today: Edinburgh's 5% visitor levy went live this morning. Big week north of the border.

Does your market get an event halo, or just event week?