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"Maybe they think about their legacy, maybe they think about their reputation, but they don't seem consumed, probably because they're not spending as much time on social media as some of these people who work in tech actually do. And I think for the Musk, the Zuckerbergs, the Bezos, they want to be celebrated, they want to be adored because of the, because of their success and because whatever popularity of the services or products they, that they serve."