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"But really in the era of post World War II, where, you know, Madison Avenue came of age and we have, we have been an economy fueled by our consumer risk desires and urges, then the wants and the needs to own things, either things that we really, really have to have or things we just really want because someone else have them. You know, keeping up with the Joneses. And this has fueled American prosperity in the global economy for decades now."