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Share GLO Interview: Luigi Marandola, Visa Co-brand Head on new-economy players and 3 key elements of value proposition, Episode 2/3 (July 2023)
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GLO Interview: Luigi Marandola, Visa Co-brand Head on new-economy players and 3 key elements of value proposition, Episode 2/3 (July 2023)
On "new economy" players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What do consumers expect from the co-brand loyalty proposition? What benefits are a must for the program to succeed? • What customer behaviour do you expect in 2024 and during a recession? • Do brands re-adjust programs once in 2 years or more frequently? • What are you seeing at Visa on innovations & where do you expect the sector to be in 3-5 years?
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By Global Loyalty OrganisationOn "new economy" players (e-commerce, e-mobility, and experiences) launching loyalty programs & co-branded cards and trends in the coming 2-3 years • What do consumers expect from the co-brand loyalty proposition? What benefits are a must for the program to succeed? • What customer behaviour do you expect in 2024 and during a recession? • Do brands re-adjust programs once in 2 years or more frequently? • What are you seeing at Visa on innovations & where do you expect the sector to be in 3-5 years?