In this insightful interview, Shake Stir and Mingle sits down with Natasha Sofia, Global Advocacy Director of Mijenta Tequila, to explore her pivotal role in championing the brand’s mission on a global scale. Natasha delves into Mijenta’s core values, highlighting their commitment to sustainability, responsible practices, and female empowerment within the spirits industry. She shares her experience in advocating for change, promoting authentic craftsmanship, and fostering a global community around Mijenta’s exceptional tequila. This conversation offers a deep dive into how advocacy shapes the future of brands like Mijenta in a rapidly evolving world.