How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?

Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.

Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benefits and pitfalls of microfinance; the “network” effect of product sales; a failed Fedex network venture; company ecosystems; and product reconfigurations for developing countries.

Highlights:

{02:56} Global strategies companies rely on for digital marketing.

{08:55} A more expansive definition of digital marketing

{12:17} The future of retail stores vs digital items

{18:23} Translating products or culturally changing them.

{22:12} How digital currency works.

{25:30} Microfinance

Vinod Jain bio:

Vinod Jain is an expert in global and digital strategy, a former business school professor, and author of books on Global Strategy and Digital Strategy. His latest book, Global Meets Digital: Global Strategy for Digital Businesses – Digital Strategy for Global Businesses, was published in June 2023 by Routledge in London and New York.

Vinod has lived and worked in six countries, including India and the U.S. (30 years in each), Britain, Bahrain, China, and Poland. He has taught at the University of Maryland, College Park, and at the Rutgers Business School, Newark and New Brunswick. Previously, Vinod worked with the foreign subsidiaries of British and American multinationals for many years, including Macmillan Publishers (Vice President), Molins (Manager Coordination), and Coca-Cola (Marketing Research Executive). 

Vinod is a member of the Forbes Business Council, TiE (one of the world's largest associations of CEOs and entrepreneurs), and other associations. He has taken two business delegations to India, including one led by Maryland’s former Governor, Martin O’Malley, in 2010. 

Vinod has a Ph.D. in Strategy and International Business from the University of Maryland, College Park, M.S. in Management from UCLA, and M.S. and B.S. (Hons.) in Statistics from the Indian Statistical Institute, Calcutta.

Connect with Vinod:

Website:  https://www.vinodjain.com/

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