Conversion Tracking Playbook

Global Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions


Listen Later

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. 

Topics include:

  • Tracking on Global-E/International checkouts
  • Facebook over-attribution
  • Headless data layer implementation and testing
  • Subdomain landing page tracking
  • Custom event naming convention for Google Analytics
  • What type of data does Elevar collect
  • Is Shopify split-testing their checkout?
  • Why are Elevar's order notes missing
  • Blending data layers
  • Can you split conversions from native Google Shopping app


-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Facebook Over vs Under Reporting

GA Event Tracking Naming Convention Tips

Also be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution. 

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

...more
View all episodesView all episodes
Download on the App Store

Conversion Tracking PlaybookBy Elevar

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings