In this episode of The Multilingual Content Podcast, host Nicola Calabrese interviews Aline Rocha, a seasoned professional from Booking.com with over a decade of experience in content and localization. They delve into the complexities of adapting content for global markets, touching on challenges like cultural sensitivity, the importance of localizing beyond just language, and the need for flexibility in global content strategies. Aline shares insights from her work at Booking.com, where she's led localization efforts and adapted content to resonate with diverse audiences across regions like Brazil and Argentina. They also discuss the impact of AI, maintaining brand consistency, and offer advice for startups considering global expansion​