Counterfeit products are no longer a marginal issue — they affect global brands, governments, and consumers alike. In this episode, we discuss why counterfeiting has grown into a systemic business problem and why traditional protection methods are no longer enough.

We explore a modern approach to product authenticity, looking at how physical goods can be verified instantly, how trust can be rebuilt across supply chains, and what this means for brands operating in high-risk industries.

A practical conversation about risk, trust, and how technology is reshaping the way real products prove they’re real.