Going global isn’t a flex. It’s a decision.In this episode, Amber Clifford — who helped scale Uber Eats and Disney+ across 100+ countries — breaks down what international expansion really requires: cultural relevance, sharp trade-offs, and leadership under complexity.Most founders plan global growth on paper: TAM, mock P&Ls, and assumptions that look perfect… until reality hits. Amber explains the “unpredictables” companies ignore, why done over perfect matters in new markets, and how the best global leaders decide with conviction (often at 51–70% certainty) then adapt fast.If you’re considering a new market — or you’re already expanding and feel the friction — this conversation will change how you think about scale.- Not every business should go global — clarity on your why comes first- International expansion isn’t copy/paste: culture impacts your P&L- How to pick markets beyond “TAM”: testing, assumptions, and real-world constraints- The 51% decision rule: why waiting for 90% certainty kills momentum- Why “plug-and-play playbooks” break product-market fit in new countries- How to balance global consistency with local execution- The hidden cost of “paper expansion” and how to avoid expensive mistakes- Why immersion in-market beats fly-in/fly-out strategy🔽 About Amber Clifford 🔽LinkedIn: https://www.linkedin.com/in/amber-clifford-9b8b0636/🔽 About Michael Kloep 🔽Instagram: https://www.instagram.com/michaelkloep/LinkedIn: https://www.linkedin.com/in/kloep/Web: https://www.michaelkloep.com/🚀 Ready to Transform Your Dreams into Reality?If you’re eager to build your own successful business and harness the power of CEO DNA, then don’t wait! Create your account at https://copecart.com/ in less than 2 minutes.Start your entrepreneurial journey today and unlock your potential as a visionary leader! 💪💰⏳ Timestamps00:00 – The truth about going global (and when you shouldn’t)01:03 – What global expansion really takes (beyond playbooks)02:00 – CEO DNA: mindset for global growth + decision-making at 51%03:52 – “You don’t know what you don’t know” in new markets04:22 – From Uber’s early days to scaling Uber Eats internationally08:59 – Culture + autonomy: building the “fabric of a city”12:21 – Picking markets: what founders miss when they build plans on paper15:07 – Why copying what worked elsewhere can hurt a new market19:54 – Disney+ strategy: scaling inside a legacy company vs. a startup26:58 – The #1 advice: your “why” and when not to expand#ceodna #globalexpansion #InternationalGrowth #MarketEntry #Scaling#Leadership #Strategy #ProductMarketFit #UberEats #DisneyPlus#BusinessPodcast #Startups #GoToMarket #GrowthMindset