With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.

Listen to this episode to learn:

● Why it’s important to innovate with consumers and stop chasing the competition

● How to create a loyalty program that isn’t just about the points

● What it means to provide local experiences on a global scale