<p>In uncertain times, purpose can be the north star for brands. Deloitte US CMO Suzanne Kounkel tells Tanya why putting the customer at the center and pivoting to meet their needs in the moment can drive companies forward.</p>

In uncertain times, purpose can be the north star for brands. Deloitte US CMO Suzanne Kounkel tells Tanya why putting the customer at the center and pivoting to meet their needs in the moment can drive companies forward.

Global Marketing Trends 2020

Welcome to the Press Room, from Deloitte Insights, your source for the issues and ideas that matter to your business today. Host Tanya Ott interviews thought leaders and change makers on developments in business strategy, emerging technologies, growth, innovation, performance, risk and security, social impact, sustainability, talent and more. 

Deloitte Insights publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders.

Deloitte Insights is an imprint of Deloitte Development LLC.
 
This podcast is provided by Deloitte LLP and is subsidiaries and is intended to provide general information only.  This podcast is not intended to constitute professional advice or services of any kind. For additional information about Deloitte LLP and its subsidiaries, please go to www.deloitte.com/about.

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Welcome to the Press Room, from Deloitte Insights, your source for the issues and ideas that matter to your business today. Host Tanya Ott interviews thought leaders and change makers on developments in business strategy, emerging technologies, growth, innovation, performance, risk and security, social impact, sustainability, talent and more. Deloitte Insights publishes original articles, reports, and periodicals that provide insights for businesses, the public sector, and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders. Deloitte Insights is an imprint of Deloitte Development LLC. This podcast is provided by Deloitte LLP and is subsidiaries and is intended to provide general information only. This podcast is not intended to constitute professional advice or services of any kind. For additional information about Deloitte LLP and its subsidiaries, please go to www.deloitte.com/about.

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Global Marketing Trends 2020

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