Growing your brand means having to step up your game by going out there and source. A great venue to kick start that process is through tradeshows and fairs. However, there is a difference between the two, which most people do not know. Fortunately, Meghla Bhardwaj of Global Sourcing can guide you through that. She talks about the different types of tradeshows and fairs happening around the world, telling which is which, what’s the best one for you, and what to expect. She also provides some great insights as well as some tips on how to go around these events and what you need to prepare.

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