California-based Anna Schlegel presents a sterling example of tech issues involved in globalizing Procore, a mega software platform used for managing over 1 million construction projects in over 190 countries and localized into many languages. Anna describes the general principles for developing a global strategy; the meticulous details to coordinate mammoth upgrades and changes to ensure safety and regulatory compliance at local, state/provincial and national levels; working with restrictions imposed by China; as well as the detailed conversations with customers before any changes are made. She also describes the importance of language localization, cultural adaptations for country markets; and the training of translators to ensure they understand the construction industry and processes involved.

Highlights:

{03:30} The general principles for developing a global strategy.

{07:30} Adjusting accordingly to specific country markets.

{09:20} Working within the Chinese government’s restrictions.

{12:40} Using in-house linguistic teams vs Outsourcing.

{18:54} Cultural adaptations when working in different languages.

{25:50} How to measure success.

{33:50} Neural Machine Translation

Anna N. Schlegel bio:

Anna N. Schlegel is currently Vice-President of Global at Procore Technologies. Over the past 30 years, Anna has led globalization, PLC, engineering, product, content, strategy, and marketing teams at top technology companies in Silicon Valley, including Cisco, VeriSign, VMware, Xerox, and NetApp. 

Her work has been published in Forbes, Fortune, the European Union, Gala-Global, Multilingual, and many other industry forums. Anna has consulted for Google's International Product Team throughout her career and is a requested speaker at the Berkeley Haas Institute, Monterey Institute of International Studies, Universitat de Barcelona, and Stanford University.

Today, Anna sits on three global boards, presides over the Catalan International Economic Circle study on Women, is a Catalan DIPLOCAT member, and continues her philanthropic work with the non-profits she has co-founded such as Women in Localization and STEMentors Silicon Valley. During her tenure at NetApp, Anna Chaired the WIT organization.

In December 2021, Anna was awarded the "Creu de Sant Jordi" Medal of Honor by the Catalan Government for her leading efforts in Technology and Business. This award is considered the highest honor as a Catalan national.

Connect with Anna:

LinkedIn: https://www.linkedin.com/in/annanschlegel 

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