Beyond Fulfillment Podcast

Global Trade Turbulence: Exploring Policy, Pricing, & Survival for Small Businesses with Cindy Allen


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In this episode of the Beyond Fulfillment Podcast, host Dave Gulas sits down with international trade consultant Cindy Allen for a timely deep dive into the realities facing entrepreneurs, small business owners, and startup founders who navigate the global marketplace. With over 35 years of experience, Cindy shares valuable, real-world insights on U.S.-China trade relations, the ongoing impact of tariffs, and how shifting trade policies are affecting businesses of all sizes.

Cindy and Dave discuss the challenges small and medium-sized companies face when dealing with rising costs, unpredictable supply chains, and evolving international trade agreements. They explore why tariffs often hit smaller businesses hardest, how companies can adapt their strategies, and what it really takes to prepare for uncertainty in today’s rapidly changing economic environment.


If you’re an entrepreneur seeking practical advice on supply chain management, trade policy, and importing/exporting strategies, this conversation will help you anticipate industry trends and shape the future of your business. Stay informed about manufacturing, tariffs, price increases, and leveraging trade agreements—gaining actionable tips from a leading voice in international trade.


Perfect for those looking to scale, manage risk, and stay competitive in a volatile world. For more resources and to connect with Cindy, check out the links in the show notes.


Connect with Cindy on LinkedIn: https://www.linkedin.com/in/cindy-allen-a3188210/


Rate This Podcast: https://ratethispodcast.com/beyondfulfillment


#globallogistics #supplychain #internationaltrade #tariffs #importexport

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Beyond Fulfillment PodcastBy Dave Gulas