Knowledge@Australian School of Business

Global Warming: How to Win the Argument About Climate Change


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With a carbon tax proposed to come into effect in mid-2012, the loud

voices of Australia's climate change sceptics are again on the rise,
highlighting the disconnect between the scientific community and the
public and media perception of the damage inflicted by increasing levels
of CO2 in the atmosphere. Despite mounting evidence of global warming,
there are numerous reasons why sceptics have been able to stay in
denial, according to two University of New South Wales professors. Here
they pinpoint the difficulties in communicating the "diabolical problem"
and how to overcome them.

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