- If you are American or an MNC Brand – you have to reevaluate your notion of “market forces”. Market forces used to be your friend. Not necessarily true anymore.
Covid19 was an accelerant of economic and social trends – which were already starting to work against western brands and incumbents.While much of the world might wish for a Multi-Polar future, at the moment it is very much a US-China battle.Big Theme of G2: US doesn’t always set the agenda anymore.