“What would you do if you could not fail?" asked a Lululemon storefront, to which Morgan Von Steen answered, "I'd build that government tech company," the one she spent 10 years needing and finding nowhere, but hoping someone else would build. A long way from rapping for her tips at Coldstone Creamery, Morgan, Founder and CEO of Supersystem, tells us how she's become the grownup she is today and why Instagram is the best CRM system in the game.