Glow On

If you’ve ever wondered why wedding photography pricing feels all over the place right now… you’re not alone.

In this episode, we’re sitting down with wedding planner Elizabeth Flake to unpack what’s actually happening behind the scenes of the wedding industry—from photographers doubling (or even tripling) their prices to the ripple effect it’s having on bookings, trust, and client relationships.

We’re talking about:

• Why photography pricing has skyrocketed since COVID

• The difference between raising your prices strategically vs. reacting emotionally

• What happens when vendors stop “reading the room”

• How inconsistent pricing is impacting client trust (and bookings)

• A smarter way to think about pricing in a shifting market

If you’re a photographer, videographer, or wedding vendor trying to book more clients without undercharging—or overpricing yourself out of the market—this conversation is one you need to hear.

Because pricing isn’t just about numbers.
It’s about perception, positioning, and understanding the market you’re selling in.

LINKS:

• Get this month's Glowup of the Month for just $99
• Save 20% on The Storey Collection from Kindred Presets with code GLOWKINDRED
• Save 15% on The Pricing Glowup with code GLOWON

If your inquiries feel slower, inconsistent, or like they’re going nowhere, you’re not imagining it.

In this episode of Glow On, we’re breaking down what’s actually changed in the wedding industry—and why the inquiry process isn’t working the way it used to.

Here’s the truth: the wedding industry has a trust problem. And today’s couples are coming into your inbox more skeptical, more informed, and far less willing to jump through hoops just to get basic information.

So if you’re getting ghosted, losing leads, or wondering why your usual process isn’t converting… this is the conversation we need to have.

Inside this episode, we cover:

• What modern couples expect before they ever inquire

• Why hidden pricing is quietly killing your conversions

• The real reason your inquiry flow feels harder than it used to

• Why traditional sales tactics (like multiple calls) are creating friction

• How Gen Z is reshaping the way wedding vendors need to sell

Whether you’re a wedding photographer, planner, or creative vendor, this episode will help you understand what your clients are actually thinking—and how to adjust your process so it feels easier, more transparent, and way more effective.

Because the rules didn’t disappear, they changed. And once you understand how buyers think now, everything gets clearer.

LINKS:

• The Pricing Glowup (on sale for $99 through the end of March 2026)
• See the Glowup of the Month
• Save 15% on a new website template from Tonic Site Shop with code GLOWEDUP

Second shooters, wild timelines, planner expectations, and actual friendship forged through wedding-day chaos? We’re covering all of it in this convo with Jimmy Lick of Second Society—the platform that’s making it way easier to find second shooters you can actually trust.

We talk about the (very relatable) mistakes we made early on, why second shooting is way more than backup coverage, and how approaching your team like a strategy, not an afterthought, can completely shift your brand, your galleries, and your stress level.

Also: blushing, British accents, and a story about hiring a friend that might just change how you build your team forever.

Hot take: Details are dramatic. Whether it’s planners begging photographers to straighten a spoon or TikTok coming for our flat lays, the group chat has officially spilled onto the podcast. Charla and Jennefer talk about what clients really want, what vendors actually need, and why shooting beautiful details is still worth your time (and then some). Consider this your permission slip to stop overthinking and start storytelling.

In this episode, we sit down with Sarah Schreiber, former digital editor at Martha Stewart Weddings and Brides, to discuss how wedding detail photography has evolved from pristine perfection to authentic storytelling. Sarah shares insights from reviewing thousands of real weddings and offers practical advice for photographers looking to refresh their approach to detail shots.

Learn how to:

• Balance technical precision with authentic storytelling
• Capture details in context rather than isolation
• Use guests and movement to add life to your detail shots
• Experiment with light, shadow, and unique perspectives
• Adapt your detail photography to meet modern couples' expectations

📸 FREE DOWNLOAD: The Tablescapes Checklist - Your Cheat Sheet for Capturing Gorgeous Tablescape Photos: https://developeacademy.com/tablescapes-checklist

// RESOURCES:FREE Ideal Buyer Type Quiz for Photographers ➡️ https://develope.academy/buyer-type-quiz

FREE Masterclass: The Photographer's Guide to Abundance ➡️ https://develope.academy/money-mindset

📷 For all our best photography tips, luxury wedding insights, & business growth ➡️ https://developeacademy.com/

📚 Our Photography Courses + Digital Guides ➡️ https://developeacademy.com/shop

💌 Get our weekly newsletter for more tips ➡️ https://developeacademy.com/newsletter

🎙️ Listen to our weekly podcast ➡️ https://shopdevelopeacademy.com/podcast

📲 Follow along on Instagram ➡️ https://instagram.com/developeacademy

#developeacademy #weddingphotography #detailshots #tablescapephotography #weddingdetails #storytelling #photographytips #weddingphotographer #luxuryweddings #photographyeducation

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⚖️ Get a rock-solid contract template from The Artist's Lawyer:

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📽️ The FASTEST way to make IG Reels with trending audio with Social Templates:

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✏️ Write your website copy with the best copywriting templates:

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📖 Design beautiful albums (FAST!) for your clients with Smart Albums:

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🎨 Elevate your flat lays with Chasing Stone's styling mats & backdrops:

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// READY TO GLOWUP YOUR PHOTOGRAPHY & BUSINESS?Level up, stand out, and charge your worth—all while having a blast! 🌟 When you're ready, start here:

1️⃣ Join our mastermind group, In The Glow!In The Glow is an exclusive community of photographers & solopreneurs who are learning and growing together. Learn more right here: https://developeacademy.com/in-the-glow

2️⃣ Get our signature course, The Skin Tones Glowup, and learn how to get gorgeous, glowing skin tones for ALL your clients—from location scouting to editing—and never doubt yourself again.https://developeacademy.com/skin-tones

DISCLAIMER: This video and description contain affiliate links, meaning I'll receive a small commission if you click on one of the product links. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

Real talk on motherhood, ambition, and creating structure when life’s a little... nonlinear

What happens when you're a solo parent, living with ADHD, running a business—and you've got exactly 15 hours a week to do it all?

You get extremely good at using your time wisely. Or, as this week’s guest would put it: “If I have 15 hours, it’ll take 15 hours.”

In this unfiltered (and wildly relatable) conversation, we’re joined by Sara Noel—founder of BTL Copy, master of personality-packed storytelling, and living proof that self-awareness is a business strategy. We talk about:

• Life and business after divorce

• Raising kids with ADHD while living with ADHD

• Creating structure when your brain and schedule want to do anything but

• Choosing excellence—and refusing to settle

• The real reason 40-hour workweeks are unnecessary (and honestly, a little absurd)

Whether you're neurodivergent, a single parent, or just tired of feeling like you’re drowning in your to-do list, this episode is your permission slip to do it differently—and still win.

📍Also mentioned: Doechii, Derek Shepherd, Grey’s Anatomy, and the exact ADHD brain hacks that actually help.

Get ready to dive deep into the essence of Glowchella 2024 with Jenn, Charla, and special guest Alison Heffington. In this episode, we’re peeling back the layers on how Glowchella is shaking up the luxury wedding industry with high-level business conversations, expert-led panels, and networking opportunities like no other. You'll hear the backstory behind this unique virtual summit, get insider details on must-see sessions, and find out exactly how Glowchella can be your ticket to elevating both your business and mindset. From lifetime access to this year's all-star speaker lineup, they explain why Glowchella is a game-changer for any wedding professional ready to up their game in 2024. Plus, exclusive insights on pre-sale perks, so you don’t miss a beat (or a discount!). Ready to glow up?

⭐️ https://glowchella.developeacademy.com/ ⭐️

Erich McVey—known for his soulful work and sharp wit—joins us to share the ups and downs of balancing wedding photography with family life. Whether it’s setting boundaries or finding a unique rhythm to his work, Eric reminds us why less hustle, more heart, is the true path to success

⭐️ https://glowchella.developeacademy.com/ ⭐️

In this solo episode, it’s just me—Jennefer Wilson, creator of Kindred Presets—flying without Charla and bringing you some real talk on all things Lightroom. We’re diving into presets, AI tools, burnout, and finding your editing style without losing your mind (or your clients). If you’ve ever questioned whether your whites are too white or felt the itch to switch up your vibe, this one’s for you. Learn how to evolve your style without confusing clients, stop over-editing the same photo, and finally build a workflow that lets you actually enjoy your life.

In this episode, photographer Elizabeth Messina takes us on a journey through the emotional and creative process behind her work. From capturing the intimacy between moments to discovering personal style, she shares how trust, purpose, and even mistakes play a role in creating meaningful images. Elizabeth reflects on the evolution of her career, the power of personal projects, and how photography saved her—both as a craft and a way to connect with others. Whether you're an aspiring artist or a seasoned pro, her insights offer inspiration to nurture your own vision and embrace the art of seeing.

✨ join in the glow - https://developeacademy.com/in-the-glow ✨