By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with it, it will grow into something else.

On May 27th, Google hosted Google Marketing LiveStream, an event dedicated to share and promote Google Ads latest development and changes. Some of them are coming into effect immediately, and some others just high-level concepts that will not go into effect soon, but essential to keep in mind as it is where Google Ads is heading. The faster your law firm gets on board with the new stuff, the more likely you will beat your competitors. In this week's conversation, we review everything your law firm can leverage and should keep an eye on after this year's event.

Google Marketing LiveStream is not the only recent event that has impacted your law firm's digital marketing strategy. Earlier this month, Google went through a core update which is the first out of two expected in the next two months, so tune in to hear more about it.

Resources mentioned in our episode:

• Google Marketing LiveStream 2021: Takeaways for Law Firms
• 14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers
• Google advice on improving your site’s ranking for future core ranking update

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