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GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?
General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?
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By William Reed LtdGeneral Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite a stir. But what motivated this reformulation? And how will it play out?