GMV Max is not “set it and forget it.”

Most brands turn it on, set a high ROI target, and then wonder why spend stalls or results never materialize. In this video, I break down how GMV Max actually works and how to scale spend without destroying performance.

This walkthrough is for brands that already have creators posting and content coming in. I explain why volume matters more than settings, how TikTok’s learning loop really functions, and which levers you can pull when GMV Max refuses to spend.

You’ll see:

• How to structure GMV Max campaigns correctly

• Why optimizing for profitability too early kills scale

• How content volume drives signal, confidence, and spend

• What benchmarks actually matter for consistency

• How to manage creatives inside GMV Max

• When and how to use Creative Boost

• How top teams use GMV Max vs GMV Max Delivery to maintain momentum

This is not theory. Everything shared here comes directly from what we’re running today across brands doing over $600K per month on TikTok Shop.

By the end, you’ll understand how to escape the cold start, feed GMV Max the right inputs, and scale spend intelligently instead of guessing.

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👉 Want the system we use to scale? Start here: https://hivehq.ai

👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales