In this conversation with Mr. Karma Lotey, President of Yangphel Adventure Travels, we will explore the company's journey in building a successful business centred around Bhutanese values and sustainability, while meeting modern business standards. As a trailblazer in the industry, Yangphel's core mandate of integrating the principles of Gross National Happiness and sustainability into their practices, is visionary. Through this approach, the company serves as an inspiring example of how businesses can thrive while staying deeply rooted in their cultural and environmental responsibilities.