Interview with Sabine Scheunert, VP Digital & IT Sales/Marketing, Mercedes-Benz Cars

Questions in this interview:

0:52 – Digitization is a trend that is perceived by all industries and departments, however, the reactions are different. What does digitization mean to Mercedes-Benz Cars?

2:31 – Mercedes-Benz Cars is on the way of transforming itself into a digital mobility provider. To what degree does this include disrupting your existing business models?

6:21 – In previous occasions you have often talked about customer centricity. Do you consider customer centricity as key approach to develop new business models?

8:52 – In the automotive industry, the integration of innovative ideas and concepts from digital innovation labs into series production is considered as the major challenge. What are your success factors for this transfer?

13:26 – What is your goal regarding digitization for the next 12 months?