<p>David Stone, a Managing Partner at the New England Consulting Group recalls the three decisions he and his management team made when they (PepsiCo) bought Taco Bell and began to expand the brand's footprint nationally. The lessons learned then still apply to many of the challenges and opportunities facing the fast-casual category today.</p>

David Stone, a Managing Partner at the New England Consulting Group recalls the three decisions he and his management team made when they (PepsiCo) bought Taco Bell and began to expand the brand's footprint nationally. The lessons learned then still apply to many of the challenges and opportunities facing the fast-casual category today.

Go East YUM Brand!

Insight driven stories about the World's greatest brands from people who lived them. Since its founding 40 years ago, the New England Consulting Group has helped many of the world's greatest companies accelerate or restore growth to their iconic brands. For the first time, NECG opens the archives and tells the stories of brands you know and love.

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Go East YUM Brand!

Go East YUM Brand!